not if the government says. >> ainsley: it's a government control over the prices, if you mark did down 6% above the invoice price whatever the grocery store paid for it in addition to the shipping cost. you're not allowed to decrease the price of milk and when we first heard it, what? shouldn't they be allowed to decrease the price, didn't they buy the milk and allowed to do with it as they're pleased. they're not allowed to. it's controlled. >> tucker: of course, someone spent time lobbying the congress and if you're in the dairy business you get a return on the process. who gets shafted? consumers. it'd be wonderful if we have this, if i'm selling magazine stories great if the federal government required them to buy them at a certain price. but they don't have a lobbyist. >> clayton: you need to get a cheese lobby behind them. the cheese lobby is very, very strong. >> tucker: at a time when food and commodity prices are rising, it's hurting average people. the cost of groceries has gone up dramatically. >> ainsley: and especially at fresh market. paint the picture, flowers everywhere